Part 4 of our "Behind the Buzzwords" series. In this article we're exploring the term "ROI" and what it means in the marketing & events world. "What's the ROI going to be?"- It's the question that ends more event planning conversations than it starts. Marketing teams want to justify budgets, executives demand measurable returns and event professionals scramble to quantify experiences that often feel intangible. Lets explore what ROI actually means....

Nowadays, walking through most trade shows feels like déjà vu. Same carpet. Same banners. Same awkward freebies that somehow made their way from 2009. If you’re a brand investing time, money and effort into an exhibition or pop-up, you deserve to own the room, not just be present in it.

If we take a client brief at face value, tick all the boxes without question and jump straight into execution mode... then we’re not really doing our job are we?

It's easy to get caught up in the numbers, budgets, vendor costs and ROI, but here's the truth...

 If you think event marketing is just about throwing a big party and hoping people show up, think again...

Drones, holograms, and AI concierges—explore how futuristic tech is revolutionizing live experiences.

When brands look for an event agency, they often assume bigger means better, but, do they always deliver what truly matters?