Experiential is more than just a fancy marketing term. Read on to find out more....

Have you've ever left an event and thought, "Wow, that was so them"? That powerful feeling comes when alignment between brand vision, creative concept and on-the-day execution is fully in sync. But, how do you create that seamless vibe?

Nowadays, walking through most trade shows feels like déjà vu. Same carpet. Same banners. Same awkward freebies that somehow made their way from 2009. If you’re a brand investing time, money and effort into an exhibition or pop-up, you deserve to own the room, not just be present in it.