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Strategic Advisory. Future-facing thinking that brings clarity, direction and purpose to your brand experience.
Strategic Advisory.
Today’s audiences expect more than moments.
They expect meaning.
Our strategic advisory practice helps brands understand their audience, define their story and map the experiences that shape perception and drive results.
How brands work with us
• One-off strategy workshops
• Advisory retainers
• Full strategic experience roadmaps
What we deliver
Brand Strategy
Clear, insight-led brand foundations, positioning and messaging built for long-term relevance and competitive advantage.
Experience Architecture
Holistic experience frameworks that align brand, audience behaviour and business goals across campaigns, activations and environments.
Audience Intelligence & Insight
Deep research into audience needs, motivations and cultural context, shaping experiences that resonate emotionally and feel culturally aligned.
Cultural Relevance Mapping
Analysis of cultural shifts, emerging behaviours and market dynamics to ensure your brand stays ahead.
Trend Forecasting & Future Thinking
Forward-looking insight into what’s next in experiential design, technology and behaviour.
Measurement & ROI Frameworks
Clear metrics, KPIs and impact dashboards that demonstrate value, engagement and business impact.
Sustainability & Ethical Experience Guidance
Responsible, transparent and future-conscious approaches to design, production and audience experience.
Looking for support on a smaller scale?
We also offer a a suite of smaller strategic solutions to help you elevate your events and experiences.
The
Launch
Lab.
For Founders ready to launch loud.
Your brand deserves a launch that feels like you. An experience that is thoughtful, creative and full of intention.
The Launch Lab helps you shape your story, refine the concept and design a launch experience that lands intentionally, emotionally and commercially.
Over a focussed discovery session and workshop, we'll define your launch experience blueprint that includes: positioning, storytelling, budget guidance, venues and supplier recommendations tailored to your goals.
Ideal For
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Founders, small businesses, and brand-new ventures wanting to launch with clarity, confidence and creativity.
Start-Up
Studio Strategy.
You’ve launched your brand. Now it’s time to make sure people feel it.
Our *Startup Strategy Studio is a strategic offer for startups ready to build visibility and connection through events and experiences.
Over one focused strategy session, we’ll help you design your first year of brand activations, events and community moments. From low-cost pop-ups to creative partnerships and content-driven touchpoints, you’ll leave with a clear, actionable plan you can actually implement.
Ideal For
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Startups post-launch ready to build brand awareness
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Brands without an in-house events team
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Founders wanting structure, ideas and strategic direction in the event space
Event
Playbook.
Your Brand. Your Strategy. Your Event. All in One Place.
Our Event Playbook is your go-to strategic toolkit for delivering events that feel aligned, elevated, and completely on-brand, without the overwhelm.
Whether you’re planning in-house, working with multiple stakeholders, or handing things off to a delivery team, the Just Honest Events Playbook keeps everything clear, cohesive and creative from start to finish.
We’ll lead you through the process, co-create your vision and deliver a custom Event Playbook you can use again and again, no matter who’s executing.
Ideal For
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Brands who want to build smarter, more strategic events
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Internal marketing teams who need a creative roadmap
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Agencies and partners who need aligned direction
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Anyone planning events across multiple locations or departments